March 2009
1 post
It's All Relative
by Pat LaPointe , Tuesday, March 24, 2009
Brilliant Web strategy? Check. Sophisticated analytics package? Check. Compelling business case? Check. Closing that one big hole that could torpedo your career? Uhhhhhhh……. Most new marketing initiatives fail to achieve anything close to their business-case potential. Why? Unilateral analysis, or looking at the world only through your own...
January 2009
1 post
The 2% Super Affiliate Club
It’s been said that out of all the affiliate marketers out there tauting products and services, only about 2% make it to Super Affilate status - the elite income generators. Why? It’s their Mental Attitude. The lack of motivation, or losing motivation hurts the other 98%. So how can we keep motivated?
I read an interesting post today from Ted Murphy. In it he ponders on his...
December 2008
3 posts
PPC Affiliate Keywords - Going Wide Instead of...
It seems like a daily ritual: a client calls me wanting assistance with his SEO initiatives and asks me what keywords he or she should optimize. I, of course, appreciate the vote of confidence, but I’m not his SEO consultant. Which brings up a good question - what are the best keywords?
This same question comes up as a PPC Affiliate Marketer. You start a campaign and now need to generate an...
Super Affiliate 101
I’ve been following Super Affiliate Marketer Amit Mehta for quite sometime now. He was a guest visitor on the Black Ink Project that Jeremy Palmer masterfully (seriously!) put together earlier this year and I was captivated by his success and his wealth of knowledge in the space. Affiliate PPC marketing is something I’ve always been intrigued with and wished to learn. Amit is a PPC guru and his...
Kmart and Social Media Exposure
So if you haven’t heard, my team at the illustrious co. I work for, IZEA, launched a blog outreach/social media campaign for Kmart a few weeks ago with enormous success. (You haven’t heard? WHERE have YOU been?). The campaign had some compelling elements: A few influential bloggers were given a $500 gift card to Kmart and they chart their buying experience at the store and create...